Definition
Answer Engine Optimisation (AEO) is the practice of structuring website content to be selected, quoted, and cited by AI-powered answer engines — including Google AI Overviews, Perplexity, Bing Copilot, and other AI search tools. AEO focuses on creating content that directly and concisely answers specific questions in a format that AI systems can extract and display. It combines FAQ structure, schema markup, entity clarity, and authoritative sourcing to maximise the likelihood of appearing in zero-click AI answer positions.
The problem
Content written for humans to read linearly is not structured for AI to extract specific answers
Without FAQ schema markup, AI systems cannot reliably identify question-answer pairs on your pages
Vague, hedging content cannot be cited as a clear authoritative answer to a specific question
Blocks of dense text bury the answer that AI systems need to surface in a zero-click position
Sites without demonstrated topical authority are deprioritised by AI answer engines
Competitors with AEO-optimised content are already occupying the answer positions for your target queries
The solution
We audit your current content against the question patterns your target audience is asking in AI search tools. We restructure existing pages to include direct answer blocks, add FAQ schema to all relevant pages, create new question-targeted content assets, and build the topical depth that signals authority to answer engines.
Use cases
No appearances in AI Overviews for target service terms
FAQ schema and answer blocks on 8 service pages. 5 AI Overview appearances within 45 days.
Informational health content not being cited by Perplexity
Restructured 12 articles with AEO format. Perplexity citations increased by 280% in 60 days.
Competitors appearing in AI answers for key legal terms
FAQ schema and entity markup. 9 new Featured Snippets and 4 AI Overview appearances in 30 days.
How-to queries not generating AI answer citations
HowTo schema and structured answer blocks. 6 Bing Copilot citations for target procedural queries.
ROI and outcomes
45d
First AI Overviews
Typical timeline
280%
Citation increase
Healthcare content
9
New snippets
Legal client, 30 days
12+
Pages optimised
Per AEO engagement
Common questions
Book a free AEO audit. We will identify the exact answer positions your content should be occupying and what it takes to get there.
Book free discovery call